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Thu, 11/13/2008 - 09:44 — 刘进洲

来自TCL、东芝、LG的厂家负责人则表示，目前企业借助于全模数字一体机本身良好的设计，克服了很多困难。数字电视一体在国内市场上的销售已开始升温。

      视讯网 11月13日消息目前免费赠送的机顶盒因不能收看高清节目而遭到越来越多的消费者投诉。

      从今天由中国电子视像行业协会主办的第四届中国音视频产业技术与应用趋势论坛上获悉，目前有线数字电视大部分是采用机顶盒，但采用机顶盒有较大缺点。一是不方便，因为消费者要用两个遥控器操作;二是不美观，因为多了机顶盒及机顶盒到整机间的连接线。

      据了解，整体平移机顶盒是免费送的，只能接收标清数字电视节目，而没法收看高清节目。包括高清和增值的业务功能在内的功能，均无法支持。如果要收看高清的节目，还需要购买一个高清机顶盒，而高清机顶盒售价高达1800元到2800元。此外，有些机顶盒无法收看地面数字电视节目。还有一些机顶盒为了追求低成本，档次较低，不能与消费者家中的高档平板电视相匹配。

      目前，消费者对机顶盒的投诉不少。许多运营商因机顶盒还背上了沉重的售后包袱。很多运营商已表态，运营商还是以运营为主，在机顶盒这一块还是应该以市场化方式来运作。

      “ 机顶盒大规模出现是整体平移的产物，并不是市场化方式下消费者主动选择的结果。用机顶盒看电视不符合用户的长期养成的使用习惯。”对此，TCL多媒体全球研发中心平板设计中心副总经理严方红表示，电视问世已经几十年，消费者习惯用电视一体机而不是拖着机顶盒来看电视。所以，TCL推出了有线/地面数字一体机——即有线电视、数字电视、模拟电视全都可以接收，TCL称之为全模式数字电视一体机。

      目前，东芝、LG等外资彩电品牌也押宝数字电视一体机，推出了数字电视一体机新品。并表示愿意和国产彩电企业一起，推进数字电视一体机的市场普及。

      与会人士表示，从现阶段来讲，既能收看数字电视，也能收看有线数字电视的全模数字一体机符合城市消费者的需求。但是，数字电视一体机的普及和推广，也需要有政策层面和运营商的支持。

      据了解，数字一体机市场推广的障碍，第一个是运营商能否支持开卡。原来机顶盒和小卡是绑在一块推给消费者的，现在要把小卡单独剥离出来，跟PCMC卡结合，一部分运营商的心态不是很开放。第二个是全国的有线数字电视那么多，每个城市都有差异，怎么样能够适应那么多城市的差异。

      来自TCL、东芝、LG的厂家负责人则表示，目前企业借助于全模数字一体机本身良好的设计，克服了很多困难。数字电视一体在国内市场上的销售已开始升温。

来源：比特网（原天极网）作者：张颖

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