视讯网 10月19日消息 酷6网副总裁曾兴晔日前在接受采访时表示,对于日前优酷网和土豆网先后调整视频广告价格一事,酷六不会跟风涨价。
曾兴晔认为,对于视频网站而言,如果选择在广告库存拥有巨大闲置的时期对广告进行提价从而达成收入的提升,这个做法是不聪明的,有可能造成广告库存更大,资源浪费更大的现象,并将对广告客户造成过高成本的压力。她表示酷6绝对不会通过广告提价来渡过所谓的“冬天”,仍将以UGA视频营销模式延续市场营销策略。
此外,根据酷六提供的相关分析显示,以优酷网为例,其对外宣称流量每天均值为1.6亿,那么一年365天总计在584亿。按照优酷之前预计的2008年的销售额为大几千万,按照现在视频网站用CPM作为计算的基本方法,平均每个CPM(1000次广告曝光为一个CPM)保守为 30元计算,那么需要大约在20-30亿曝光就可以实现销售收入,这实际上只占据了优酷全年总量的3%-5%左右。而优酷网的广告库存依然庞大,高达 95-97%。市场供给与需求失衡,在巨大带宽成本下的巨大流量无法提高其效能,而提出广告涨价,显然与经济规律不符。按照此数据推测,即使09年优酷网的广告提价,也依然存在超过95%的库存。
来源:donews 记者:周然
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