《视讯周报》第4期:Hulu成为美国第二大视频网站 CMMB加密上海正式运营

      一周内容简述:(2009年3月8日——2009年3月14日)

      继土豆网为解决自身版权问题,推出广告分成系统后,酷6网于本月9日对外宣布推出“1+3共赢计划”,希望与版权方和内容方通过多元化的合作方式实现互利。 有业内人士表示,酷6网借解决版权问题之机,推出的这个计划能够有效提升品牌形象,从而提升酷6的媒体价值和营销价值。

      3月13日,原本应当在优酷网和土豆网上首轮播放的热门电视剧《我的团长我的团》(以下简称“团团”)突然被叫停。对于此次叫停事件的原因,业内有两种观 点:1、华谊方面可能遭遇到了来自各地方卫视方面压力。据悉,在此之前优酷和土豆高调宣传获得《团团》首轮播放权,并开始进行大规模招商,这使卫视感觉自 己的经济收益受到了很大威胁,因此,可能给华谊施加了压力。而长期以电视台作为版权主要输出方的华谊,不得不斩断收入规模较少的网络播放。2、《团团》此 前在各地方卫视首播时就曾出现过“混乱”的局面,这也引起了国家有关部门的重视,这可能与叫停网络播放有关。但无论哪种观点,这次事件折射出了视频网站与 传统电视媒体之间的竞争逐渐浮上台面。

      与此同时,国外视频网站Hulu迎来了一个利好消息。尼尔森在线VideoCensus一份尚未发布的报告显示,Hulu已经成为美国第二大视频网站,仅次于YouTube,同时是网络上最大的专业视频供应商。同时,Hulu在商业模式上又做了新调整,将于当地时间周四增加社交网络功能,希望借此建立用户忠诚度并挖掘数据从而吸引更多的广告主。但这个功能能否跟预期的一样,还有待继续关注。不过,这给国内已经试水“视频网站+SNS模式”的视频网站提供了一个值得学习和借鉴的地方。

      本周另一个值得关注的事件就是3月16日之后,通过CMMB(中国移动多媒体广播)终端收看移动电视的“免费大餐”将正式结束。上海成为首个正式商业运营CMMB的城市,届时CMMB服务将加密,没有解密的终端将无法收看到清晰流畅的移动电视节目。

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