
优酷网CEO古永锵在接受记者采访时表示,2008年的资本冬天必将引发2009年的困难。对于视频网站来说融资将变得艰难,而收入的重要性也更加突出。
古永锵指出,在资本寒冬更多投资者将目光投向新能源、快消、餐饮、酒店等领域,视频网站融资的门槛会提高,不像以前泡沫期可以轻松融资,而此时视频营销则变得尤为重要。
古永锵认为,目前互联网视频已成为主流,版权意识的日益浓重,正版化是互联网视频发展走向成熟的必然过程。对于视频网站而言,这不仅不会构成高门槛,更会促进产业的健康有序全面的发展,也对视频营销起到良好的催化作用。
“由于中国版权机构、内容过于分散,如果合作覆盖可能需要大量的资金、成本投入,这应该是目前视频网站都面临的一个问题,一家视频网站如果能将中国大部分的电视台、影视制作机构的精品内容集于一身,每天吸引数千万用户花至少1个小时观看其节目,这背后的价值无可估量。”古永锵说。
在盈利方面,古永锵认为版权正规化是国内视频网站规模盈利的要素之一,但并不是全部,用户基础、品牌定位、市场规模和营销模式的多样性、创造性也是必备要素。“只有同时具备并完善了这些要素,才能真正把大量的版权内容盘活,实现真正的商业价值,视频平台也才能看到真正的盈利之路。”
来源:新浪科技
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