优酷古永锵：视频网站09年融资更困难

Tue, 01/20/2009 - 10:34 — 刘进洲

优酷网CEO古永锵在接受记者采访时表示，2008年的资本冬天必将引发2009年的困难。对于视频网站来说融资将变得艰难，而收入的重要性也更加突出。

　　古永锵指出，在资本寒冬更多投资者将目光投向新能源、快消、餐饮、酒店等领域，视频网站融资的门槛会提高，不像以前泡沫期可以轻松融资，而此时视频营销则变得尤为重要。

      古永锵认为，目前互联网视频已成为主流，版权意识的日益浓重，正版化是互联网视频发展走向成熟的必然过程。对于视频网站而言，这不仅不会构成高门槛，更会促进产业的健康有序全面的发展，也对视频营销起到良好的催化作用。

      “由于中国版权机构、内容过于分散，如果合作覆盖可能需要大量的资金、成本投入，这应该是目前视频网站都面临的一个问题，一家视频网站如果能将中国大部分的电视台、影视制作机构的精品内容集于一身，每天吸引数千万用户花至少1个小时观看其节目，这背后的价值无可估量。”古永锵说。

      在盈利方面，古永锵认为版权正规化是国内视频网站规模盈利的要素之一，但并不是全部，用户基础、品牌定位、市场规模和营销模式的多样性、创造性也是必备要素。“只有同时具备并完善了这些要素，才能真正把大量的版权内容盘活，实现真正的商业价值，视频平台也才能看到真正的盈利之路。”

来源：新浪科技

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