09年开初,版权之争再度上演。近期,视频门户激动网联合北京保利博纳、北京橙天娱乐、北京吉安永嘉、上影英皇、上海银润等号称80多家版权方组建“反盗版联盟”,声讨土豆网等视频分享网站的盗版行为。
之前不甚出名的激动网,为何在此时如此高调甚至以集团作战来打击盗版?对此,激动网总裁张鹤宣称,此举是为了唤醒整个行业重视版权,因为单打独斗效果不好,所以联合以求获得集团效应。
难道激动网真如其所言,为了整个行业利益而做活雷锋?其实,激动网和土豆网早已积怨许久,早在2008年4月,双方就因《精舞门》、《双食记》等影片版权产生纠纷,开始了首次交锋,但最终以庭外和解而告终。
现实中,起诉土豆的激动网上没有版权的盗版内容也是比比皆是,甚至一些“涉黄”内容也频有出现,如果说土豆等视频分享网站是“盗版”的贼行为,那自身屁股也不干净的激动网可谓贼喊捉贼。
在笔者看来,原本底子就不是很干净的激动网此举是另有图谋,以正版为主打的激动网一般采取收费模式,因此大部分用户并不买单,其无论在用户数、流量还是市场份额方面与其他视频分享网站都难以抗衡。土豆作为视频分享网站的前三甲,自然动了他的利益奶酪。2009年各大视频销售招标在即,借机自我炒作,以提升知名度,这才是其如此激动的真正原因。
实际上,对于视频网站领域,版权一直是绕不开的门槛,也是视频网站的大势所趋。长期以来,对于盗版内容,视频网站通常采取“通知—删除—免责”的避风港原则操作。而在目前中国的互联网大环境下,要全部实现正版很不现实,若全为正版,也很难满足广大网民的需求。
为了克服版权瓶颈,各大视频网站先后都使出了杀手锏化解这一顽疾。土豆曾推出高清正版的“黑豆”平台,其版权管理平台也将在今年1季度推出,同样,优酷也推行“合计划”与版权方展开全力合作。
推行正版本无可厚非,但这需要各方协调,包括等待中国整个网络大环境的成熟,其整个过程还有很长的一段路要走,如果仅凭口水战而一味的激动,其实只是徒劳而已。
来源:IT时代周刊
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